REFINERY29 x THE CASE FOR HER
give menopause a voice
if women are afraid of getting judged and wrongful advice while nobody talks about menopause - who could we ask?
give menopause a voice
if women are afraid of getting judged and wrongful advice while nobody talks about menopause - who could we ask?
art direction in collaboration with
malin jansson + tailo neri
malin jansson + tailo neri
copywriting
valentina badri
valentina badri
new blood brief / d&ad awards wood pencil winner / 2021
historically, medical research has been conducted by and for men. women's symptoms and complaints are often disregarded in healthcare. especially when it comes to menopause. people who experience it don't feel comfortable discussing it with each other. so we asked alexa, one of the most talked to women in the world to see what she knew about it.
spoiler: not much.
historically, medical research has been conducted by and for men. women's symptoms and complaints are often disregarded in healthcare. especially when it comes to menopause. people who experience it don't feel comfortable discussing it with each other. so we asked alexa, one of the most talked to women in the world to see what she knew about it.
spoiler: not much.
